For a lot of website owners who don’t have a product or service of their own to sell, it can be really difficult to generate income online. Yeah sure, you could sell advertising space, but unless you are pulling in a huge amount of traffic to your site, nobody will be willing to pay you a canny bit of dosh to have you advertise their product. Hmmmm so, you don’t have any product or service to put out there and advertising won’t generate an income worth shouting about. What’s your next move? Well the solution is simple: Affiliate Marketing.
Affiliate marketing is a simple concept and a huge amount of websites rely on affiliate marketing to pull in the majority of their sales. Put simply, you try and sell other people's products for a commission. Commission can be anywhere from 5 to 75 percent of the price of the product. Generally speaking, the software, information products, and services provide the highest rate of commission. It's really easy finding items in these areas that provide 50 to 75 percent commission!
The best way to turn your traffic to sales is by making sure that the products and services you are advertising on your website target your visitors. If your site deals with football for example or sports, trying to market cooking lessons will fail and you can bet your bottom dollar, it’ll generate no income what so ever.
Another useful tip is to ensure advertisements don't look like advertisements. People do not come to your site to pay any attention to the banner ads that are all over the place. They visit your site for information on what you provide. If your site deals with online dating, write a few reviews on different online dating services out there on the Internet with links to the services.
So how does this work exactly? I hear you asking. How do these companies realise that you’re the one responsible for generating these sales or leads and that it isn’t someone else? When you sign up as an affiliate for different products and services, you’re assigned a unique link to place on your website or blog. When visitors click that link, the website you are referring visitors to knows that the visitor came through your site. Then, if that visitor purchases a product or service from that site, you are credited for bringing in that sale and earn a commission fee.
When searching for a product to market as an affiliate, have a scout around websites selling products or services that relate to your website's information. Many of these sites will have affiliate programs and have a link placed on their site with information on how you can sign up to be an affiliate with them.
Affiliate marketing along with selling advertising on your website (check out Google Adsense) is an amazing and very profitable way of generating income for your site. It costs nothing and there is no inventory to keep. It's all pure profit. What could be better?
In a future post I'll show you a couple of a affiliate programmes that have benefited me :)
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