Wag the Dog Marketing on basic steps of on site organic search engine optimization.
Keyword Research: Supply and demand analysis must be done in order to determine what phrases you decide to search engine optimize on-page relating to your products and services. Don't get hung up on the broadest, hardest to rank for keyword phrases.
Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn't much competition for. You'll be far more successful getting 1% of a thousand then 0% of ten million!
Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.
Use related keywords throughout the middle of your article to gain a wider range of first page search rankings for more phrases.
Effective Meta Tags: Creating proper Meta Tags. Although Google doesn't put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.
Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.
Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.
Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier.
Keyword Research: Supply and demand analysis must be done in order to determine what phrases you decide to search engine optimize on-page relating to your products and services. Don't get hung up on the broadest, hardest to rank for keyword phrases.
Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn't much competition for. You'll be far more successful getting 1% of a thousand then 0% of ten million!
Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.
Use related keywords throughout the middle of your article to gain a wider range of first page search rankings for more phrases.
Effective Meta Tags: Creating proper Meta Tags. Although Google doesn't put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.
Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.
Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.
Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier.
About the Author:
For more than just basic local SEO optimization tips bark at Sarah Mcloud, of Wag the Dog Marketing, tday to get help with your local SEO optimization.
No comments:
Post a Comment